Text Ad
Targeted and customised text ads improve your keywords' CTR and Ad Ranking. This is your opportunity to reach the customer, impress them and get them to click. So it is highly recommended to write a unique ad for at least each Ad Group, to reach this traffic with the most appropriate message.
You can have multiple ads for each Ad Group and run them on an even rotation to see which performs better. This process is called Split Testing and allows you to continuously trial new strategies against those that are performing currently. Over time, you will be able to see just how much these incremental increases can save you a lot of money.
Lastly, don't forget to included a Call to Action!
Commendation
Thank you, for offering me your company's help I was not sure if I was doing the right thing however now I am so very pleased I did not disregard you as I do ALL the people that ring me daily trying to sell me their product/service with all sorts of promises.
Eve Sirigos, Ceremonies by Eve
Unrivalled technology
I would definitely recommend the AdWords Healthcheck to Vivamus sit amet urna quis est hendrerit sagittis non vitae purus. Ac placerat enim. Etiam id purus erat, id rutrum odio. Clare Kavanagh, SponsoredLinX
Unrivalled technology
I would definitely recommend the AdWords Healthcheck to Vivamus sit amet urna quis est hendrerit sagittis non vitae purus. Ac placerat enim. Etiam id purus erat, id rutrum odio. Clare Kavanagh, SponsoredLinX